Practice / Generative AI
Leading Tapestry's Generative AI practice across Coach, Kate Spade, and Stuart Weitzman — focused on practical applications that delivered tangible business value while protecting brand integrity.
What I've shipped
Beyond leading AI inside the enterprise, I build and ship my own AI products.
A go-to-market platform for AI practitioners. The tagline is “We find the AI clients. You deliver the AI.”
Service-as-software. The outcome of an agency, delivered by software you log into.
An AI tool that turns plain-English descriptions into ready-to-use n8n automation workflows. The tagline is “Describe it. Paste it. Automate.”
A focused AI tool, shipped fast.
Transforming how customers discover, decide, and return.
Removing friction from the work behind the work.
Turning messy data into a clear point of view.
Compressing the distance from idea to prototype.
The method
Start with clear business objectives and the specific problems AI is uniquely suited to solve.
Assess data availability, quality, and the governance required to use it responsibly.
Develop internal expertise and partner with external specialists where it accelerates progress.
Begin with high-impact, low-risk use cases that demonstrate measurable value quickly.
Expand the pilots that work and weave them into core business processes.
Establish frameworks for responsible AI use, monitoring, and accountability over time.
“The most successful product leaders won't be replaced by AI — they'll be the ones who use it to amplify their teams and deliver exceptional customer value.”
Understand
Sharper insight into needs and behaviors, enabling far more precise problem identification.
Experiment
Rapid hypothesis testing and dramatically faster iteration cycles.
Personalize
Truly individual product experiences tailored to each user's context.
Decide
Pattern recognition across complex datasets that sharpens strategic calls.