About Me
Passionate about leveraging Generative AI and emerging technologies to solve complex business challenges. As a product leader with deep expertise in AI innovation, I excel at identifying opportunities where AI can create transformative value. My approach combines strategic vision with hands-on execution, building bridges between technical possibilities and business outcomes.
Throughout my career, I've built high-performing teams that deliver exceptional results. I thrive in environments where I can drive profitable growth, cultivate talent, and create innovative solutions that delight customers. My leadership style is entrepreneurial, fearless, creative, pragmatic, and focused on delivering measurable impact.
Core Competencies
Strategic Leadership
Defining product vision and strategy aligned with business objectives
Generative AI / ML
Implementing AI solutions that drive business value and innovation
Product Portfolio Management
Optimizing product mix to maximize market impact and ROI
P&L Management
Driving profitable growth through strategic resource allocation
Executive Communication
Articulating complex strategies to secure stakeholder buy-in
Team Leadership
Building and mentoring high-performing product teams
Product Roadmapping
Creating strategic roadmaps that balance vision with execution
Data-driven Decision Making
Leveraging analytics and testing to optimize outcomes
Cross-functional Leadership
Aligning engineering, design, marketing, and business teams
Experience
Sr. Director of Product Management
Tapestry (Coach, Kate Spade, Stuart Weitzman)
(3 yrs, 1 mo)
Leading an amazing team of product managers who are accountable to support our goal to generate $100M+ in value across our portfolio of products.
- Product portfolio – Cart & Checkout, Social Commerce, Customer Care, 3rd party marketplaces, Post Purchase
- Leading Tapestry's Generative AI practice
- Responsible for $100M+ in value creation
- Consistent double-digit comps in checkout completion rates
Head of Product DTC
Reckitt
(1 yr, 10 mos)
Led product strategy for Reckitt brands Enfamil, Finish, Durex, KY, Mucinex, Airborne, MegaRed, and Move Free for North America with P&L & budget responsibility.
- Achieved above-plan growth in net revenue (+128%) and operating profit (+123%) in 2020
- Stood up 9-person cross-functional growth hacking team to optimize the customer experience
- Reduced CAC by 65% and increased NPS from 60 to 62
Sr. Product Manager Optimization
Verizon
(1 yr)
Led product optimization for América Móvil wireless brands Straight Talk, Tracfone, Walmart Family Mobile, Total Wireless, Simple Mobile, and more.
- Hired product growth team for a/b testing, personalization, and optimization
- Leveraged machine learning algorithm to implement a next-best-action messaging
- Increased CTR of high-volume ad placements by +57% through rigorous testing
Sr. Product Manager
Royal Caribbean Cruises
(3 mos)
Led Flights by Celebrity product for Celebrity Cruises, a flight booking application for cruise vacations.
- Built the product strategy, roadmap, and testing plan for Flights by Celebrity's product experience
- Led RFP for selection of a new UX agency partner to help re-imagine the customer experience
- Led agile teams to achieve best-in-class customer experiences through innovation, testing, and design
Sr. Product Manager
Office Depot Office Max
(4 yrs)
Held various roles within the company such as product management and product marketing.
- Led teams to build a Partner Relationship Management portal
- Led startup of BizBox, a subscription business for SMB
- Launched Office Depot's first ad-sponsored monetization program
Director of Product
George's Music
(8 yrs, 10 mos)
Led product development for a 10-store musical instrument retailer with a B2C and B2B presence.
- Responsible for leading product development with P&L responsibility
- Led cross-functional teams in product development, marketing, sales, and fulfillment
- Launched multi-store vendor PIM system, integrated 3rd party marketplaces, re-platformed websites, and launched a new POS system
Education
University of Illinois
MBA – 3.84 GPA
Indiana State University
Bachelor of Science
Testimonials
"Jimmy is an excellent team player. He collaborated well with all stakeholders in the digital marketing team, merchandising and our 3rd party agencies. He demonstrated leadership qualities at all levels, especially for new initiatives that needed executive buy-in."
EVP, Matterkind
"Entrepreneurial-takes and idea and turns it into a business. [He] doesn't let anyone, anything, or bureaucracy stop him. He finds a way. Jimmy noticed that our company was struggling in the area of customer support as we shifted from products to services."
CEO @ The Muse