Press / Media
Recognition & thought leadership.
Industry coverage and perspective on building seamless, customer-first product experiences in luxury retail.
Featured ArticleBuilt In · June 2023
At Tapestry, There's More to a Designer Handbag Purchase Than Meets the Eye
Jimmy Daugherty discusses how Tapestry is revolutionizing the luxury shopping experience through innovative digital solutions and omnichannel strategies for Coach, Kate Spade, and Stuart Weitzman.
“We're trying to make sure that we're creating a seamless experience for our customers, regardless of where they're shopping.”Read Full Article
Article highlights
Three themesOmnichannel
The omnichannel experience
Tapestry is breaking down the barriers between online and in-store shopping, creating a unified experience for luxury shoppers.
“We're trying to make sure that we're creating a seamless experience for our customers, regardless of where they're shopping — in-store, online, or on social.”
Innovation
Digital innovation
Leveraging technology to enhance the luxury shopping experience across every touchpoint.
“We're focused on creating digital experiences that complement and enhance the in-store experience, not replace it. Luxury retail is about creating connections.”
Teams
Team collaboration
Cross-functional teams working together to create innovative solutions at Tapestry.
“Our success comes from bringing together diverse perspectives — product, design, engineering, and business. When we collaborate effectively, that's when the magic happens.”
Key insights
What the piece gets right
- Tapestry is investing in technology that bridges online and offline shopping into one unified customer journey.
- The company leverages data and analytics to understand customer preferences and behaviors across all channels.
- Jimmy's team builds digital tools that empower store associates to deliver enhanced customer service.
- Tapestry maintains the luxury experience while embracing digital transformation.