Press & Media
Industry recognition and thought leadership contributions.
At Tapestry, There's More to a Designer Handbag Purchase Than Meets the Eye
In this feature article, Jimmy Daugherty discusses how Tapestry is revolutionizing the luxury shopping experience through innovative digital solutions and omnichannel strategies for brands like Coach, Kate Spade, and Stuart Weitzman.
"We're trying to make sure that we're creating a seamless experience for our customers, regardless of where they're shopping."
Article Highlights
The Omnichannel Experience
The article highlights how Tapestry is breaking down the barriers between online and in-store shopping, creating a unified experience for luxury shoppers.
"We're trying to make sure that we're creating a seamless experience for our customers, regardless of where they're shopping. So if they're shopping in-store, if they're shopping online, if they're shopping on social, we want to make sure that they have a consistent experience."
Digital Innovation
Jimmy discusses how Tapestry is leveraging technology to enhance the luxury shopping experience across all touchpoints.
"We're focused on creating digital experiences that complement and enhance the in-store experience, not replace it. Luxury retail is about creating connections with customers."
Team Collaboration
The article emphasizes the collaborative approach at Tapestry, where cross-functional teams work together to create innovative solutions.
"Our success comes from bringing together diverse perspectives – from product, design, engineering, and business. When we collaborate effectively, that's when the magic happens for our customers."
Key Insights
Tapestry is investing in technology that bridges online and offline shopping experiences, creating a unified journey for customers.
The company is leveraging data and analytics to better understand customer preferences and behaviors across all channels.
Jimmy's team is focused on creating digital tools that empower store associates to provide enhanced customer service.
The article highlights how Tapestry is maintaining the luxury experience while embracing digital transformation.